Q2 2024 Performance of Top Delivered Meal Kits and Specialty Foods Apps in the US

In the second quarter of 2024, the delivered meal kits and specialty foods category saw varied performances across top apps on the unified platform. Sensor Tower provides detailed insights into these trends, showcasing how each app fared in terms of downloads, revenue, and weekly active users.

Vivino: Buy the Right Wine experienced a notable upward revenue trend, peaking at $150M in early May before a dip to around $18M towards the end of the quarter. Downloads remained fairly consistent with a peak of 118K in early April, while weekly active users fluctuated slightly but remained around 1.4M to 1.5M throughout the quarter.

HelloFresh: Meal Kit Delivery, while not generating revenue, maintained stable download numbers, ranging from 39K to 82K, with weekly active users showing a slight increase from 2.2M in early April to just over 2.4M by late June.

Factor_ Prepared Meal Delivery had minimal download activity, with numbers mostly in the single digits and a small spike to 13 downloads towards the end of June. The data for weekly active users was limited, with 12 users noted in late April, dropping to zero in mid-June, and returning to 12 by the end of the quarter.

CrowdFarming showed very little download activity, with no downloads at the start of the quarter, a minor increase to 17 in mid-May, and a rise to 22 by late June. Weekly active user data was not available for CrowdFarming.

EveryPlate: Cooking Simplified also saw minimal download activity, with numbers ranging from 1 to 6 throughout the quarter. Weekly active users remained relatively stable, hovering around 150 to 160 users throughout the period.

For more detailed insights and data on app performance, Sensor Tower provides comprehensive analytics and trend reports.